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What’s in a name?

January 19, 2016

Centara Hotels & Resorts has been renamed Central Hospitality International

Centara rebrands in face of tough competition

December 27, 2015

CENTARA HOTELS and Resorts is renaming itself Central Hospitality International (Chi) to pave the way for global expansion as well as to strengthen its brand identity in the face of tough competition.

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What’s in a name?

Centara rebrands in face of tough competition